I attended a Fashion Group International trend event last week, and met an interesting (and very stylish) woman who asked me, given the current retail climate, what I felt the biggest challenges are and where was I spending my energy right now?
I replied it's really two separate and completely opposite areas...on one hand you have the demands of social media and increasing online sales, and on the other you have the extremely personal part of the business with clients who seek out the personal care of their our stylists helping each one of their clients individually or at a pop up. To think one or the other is a satisfying business model is a mistake. Women (everyone) are not one dimensional, and neither are their shopping habits.
Social media enhances the hands-off online shopping model, but it equally enhances our clients' connection to their personal stylist and to our brand. You have to keep both plates spinning at the same time.
Which leads me to this...our first ever interactive Facebook Live shopping event,
this Tuesday, June 6th at 7 to 8 pm CST.
Here we go...social media as driver of both hands-off online shopping and highly personal engagement between us, our clients, and our stylists.
After 29 years in business, we've adapted A LOT along the way, and we'll keep saying it...Change is Good!
So please join us Tuesday for live modeling of the Summer Solstice designs, some few-of-a-kind styles, raffles, and live purchasing!
RSVP before Tuesday at 5pm CST to get your first raffle entry. Extra entries for inviting or tagging friends.