KOKOON Behind the Seams ~ The Making Of Bon Voyage

Ever wonder how a new style gets developed?
Take a peek Behind The Seams of KOKOON’s Bon Voyage Dress .

Easy care and easy to wear, in a soft stretchy rib knit.
Ethically Made in the USA, of course!

The first small batch just arrived in Farm to Table and Ginger Floral prints.

So. Dang. Cute.

AND…You could win one, along with this gorgeous Oh Necklace by Belle Isle Design Co.
To enter our Mother’s Day Giveaway on Instagram, just head over to our Insta page, @kokoonfashion for details! Entries close Sunday 5/5 at midnight PST ;-)

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Good Luck!

Laine Sou

Design Challenge Reveal

That week between opening the box and having to present the results went pretty fast, and as I mentioned before, it was way more stressful than I anticipated. 

So, on April 17th we had a special Facebook Live event that featured a bunch of "Few of A Kind" special order styles and then also pieces I designed using the fabrics from the 'mystery box' of fabric. 

By Monday afternoon I had finished ONE of the 4 design challenge pieces.

By Monday afternoon I had finished ONE of the 4 design challenge pieces.

By Tuesday at about 4pm, we had finished the main 4 fabrics and so...what the hell, why not do something cute with the 5th fabric???

By Tuesday at about 4pm, we had finished the main 4 fabrics and so...what the hell, why not do something cute with the 5th fabric???

(Thank Goodness the video worked. The last two FB Live events we did were simply horrible video quality and we lost a lot of viewers because of it. I was really nervous and trying to be confident which you can see at the beginning of the video.)

I really loved the results, and the 'audience went wild' (muffled cheering in the background), no seriously, the reaction was so fun and it's been even more super fun to get messages and emails the last few days from people who have since watched the video wanting to order the Few Of A Kinds from the show. 

So, here it is, the FB Live Show with the Design Challenge Results plus other super limiteds and Few Of A Kinds.  

Laine reveals the results of the "mystery box" fabric challenge and many other 'Few of A kind' limited edition designs available during this Facebook Live show!

We'll be doing more FB Live shows, and many more 'Few of A Kind' designs because...a couple reasons...it's a great way to use up little bits of fabric, so it's 'sustainable' (such an abused word) but most importantly, clients love it. 
And it is actually really fun.

(please join our VIP Group! For advance notice of stuff, updates, FB Live videos, and things like that)

XO,

Laine Sou

Maxi-ed Out

My favorite part about Spring & Summer? Maxi dresses.

They are the most comfortable, stylish, throw on piece out there. And our Jolie Maxi is quite perfect for any occasion. 

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Alex Evjen over at AVE Styles styled 3 KOKOON dresses for 5 looks total. You can see how she styled our Sienna Dress and our Rick Rack Dress as well as our Jolie Maxi below!

Thank you so much to Alex Ejven for spending her maternity days in the comfort of KOKOON and looking so fabulous while doing it! You can see all of her posts about KOKOON at her blog, but we recommend checking out her blog anyway -- she has great posts about styling, trends, giveaways and more!



Rick Rack is Back!

Our Rick Rack dress is becoming a new staple in our client's wardrobes! 

This simple shift dress gets a textural upgrade & the scooped back is a little sexy yet still bra-friendly. 

The amazing Stylist and Blogger, Alex Evjen over at AVE Styles, styled our Rick Rack dress for two day's worth of looks with her adorable baby bump.

You can see her whole post here! Alex will be styling one more KOKOON dress to show how to rock 3 dresses, 5 ways in all! Stay tuned!

Seeing Sienna (dress)

This. Dress.

It is feminine, sporty, casual yet dress-up-able. It's... well... see for yourself.

So cute... right?

The fabulous Stylist and Blogger, Alex Evjen over at AVE Styles, styled this dress adorably with her new little baby bump.

You can see her whole post here! Alex will also be styling two more KOKOON dresses! Keep an eye out :)


Want the look? Go to our site! 

Get Dressed...Bright & Bold!

Coral and Cobalt... the bright & bold combination of the season!

Our Hampton Day Dress in Cobalt Lightning is the perfect pop of color in your wardrobe for Spring into Summer! Pair with coral accessories and voila! Insta-chic.

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Get Dressed...Transition into Spring!

The 'Going My Way' Pullover is that perfect top you didn't know you were missing. 

Cozy fabric, flattering body & thumb holes!

The perfect transitional piece for layering in Spring and the ultimate pullover for Summer nights!

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Transition into Spring

1. KOKOON's Going My Way pullover in Red Tint

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KOKOON Stylist Highlight -- Lauren Rabin

Meet Lauren Rabin — our incredible Stylist from the Chicago area!

Lauren in KOKOON with her lovely family!

Lauren grew up in Highland Park  — the suburb of Chicago — and currently resides there with her family. We interviewed Lauren to  find out her “must-haves”, her “go-to’s”, and her fashion do’s and don’ts. Read below for our full interview with our fabulous Stylist, Lauren Rabin!

KOKOON: How you were introduced to KOKOON?

LAUREN: I used to represent another line and when that company pulled out of direct sales I emailed my customers to let them know. I had built up a huge client list and I heard back from one of them telling me to “check out KOKOON!” I was like “this is totally my style, I love this line.” I called the KOKOON headquarters soon after and talked to both of the owners that first day! I loved what I saw online but I wanted to see the clothes in person before I made a decision so I went to a local show.  I took some time looking over the collection and decided to signed on, and that was over 5 years ago!

KOKOON: Favorite hobbies, activities …etc…

LAUREN: Tennis! I’m a big tennis player; I like to play multiple times a week. And we love our dog! Our Family dog is a therapy dog.

KOKOON: One KOKOON piece you can never live without?

LAUREN: The camis for sure. And the slips! The Farrah wrap dress has SAVED me multiple times. It is a classic style that you can wear anywhere.

Lauren in a KOKOON Wrap dress looking amazing!

Lauren in a KOKOON Wrap dress looking amazing!

KOKOON: If you had to describe your own personal style in 3 words…

LAUREN: Relaxed, Simple, and Fun

KOKOON: Best part about being a Stylist for KOKOON? What have you gained since starting with KOKOON (besides super cute clothes)?

LAUREN: Besides a new wardrobe? Well, the clothes are a huge value. This is my ninth season — I still wear the clothes I bought the 1st season! I really love spending my time with a bunch of lovely women. I am a social person so the social aspect is great. Many of my customers are intimidated by the shopping experience at stores, so I really like helping women choose clothes and help them feel really good in the designs.

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KOKOON: Why KOKOON versus other direct sales?

LAUREN: You know, I love KOKOON — it fits my personal style. It is really easy to be a Stylist because it fits me. The price point is great and people love it! It is really easy to wear. I lot of women are intimated by boutique sizes too and KOKOON is just sized really well. My customers consist of  a wide range of women – I have a huge demographic — 30’s – 70’s — and it flatters every women’s figure!

KOKOON: What is your go-to outfit?

LAUREN: For me, I am a jeans girl with a heel! Jeans and a cute top.

KOKOON: What is your first “fashion” memory?

LAUREN: My mom — I grew up in the 70’s  and things were very bohemian, flowy. I remember trying on all her long hippy jewelry and dresses.

KOKOON: Worst fashion item ever bought? Best?

LAUREN: Worst — When I was in high school, I bought these Big Star big baggy jeans! Totally not flattering to my figure. They were the worst thing I’ve ever worn and I wore them a lot. That taught me at an early age that you need to dress for your own figure.

Best — My KOKOON Racer Back ruffle dress; it is the greatest dress! I’ve sold so many of them! I bought the blue, then the black, then the pearl because I loved them so much!


We had so much fun chatting with Lauren and learning all about her personal style and KOKOON journey!

If you’d like to learn more about becoming a KOKOON Stylist like Lauren, you can email us at tess@kokoon.net or go to our website.

To see the clothes in person in the Chicago area, email Lauren at laurenrabin1@comcast.net.


Best,

Tess Weinberg

Get Dressed...Evening Elegance!

There was a time when beautiful laces were manufactured in the US, and when I would go to New York to visit my fabric vendors, they would place calls to their factories in the Catskills to check on quantities for me. That was a long time ago. One by one, they went out of business and their intricate machinery was auctioned off and sent mostly to China. 

I have just a handful of these high quality laces left in the studio, and I don't part with them easily. I am attached.

So, when I wanted the perfect dress in which to celebrate my 50th birthday, I decided it was time to cut some of it up. 

This is the Black Widow Baby dress, and there was only enough lace to make about 25 units, so we made it a cut-to-order only piece. There's only enough lace to make a few more, and at $247, it is a downright steal, if I do say so myself.

    

 

 

Evening Elegance

1. Black Widow Baby Dress

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The dress has kind of taken on a life of its own.

After our beautiful model wore it at the photo shoot, I lent it to her the next day for her engagement photos. Along with the shoes posted above! If you ever need an absolute dream of a model, you should hire her!


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I lent it to my assistant for a wedding. 

I lent it to fashion author Fawn Cheng for her book launch.


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Fawn Cheng Laine Sou Weinberg - got so many "Wowzers" on the dress...thanks again. Someone said: It's the perfect dress for any occasion, a wedding, dinner, cocktails, travel, business...I kept thinking to myself she should make a commercial for the dress. She's right though, you hit a homer with this one. And it's comfy too!


I couldn't have said it better myself!

xo, 

Laine

 

Get Dressed...Rain or Shine!

I love this dress. I love this dress. I love this dress. 

My favorite quality about a new outfit or item of clothing is versatility. This great little number -- our Nolita Dress --  is perfect for that transitional time from rain to shine. Wear with booties and your favorite spring jacket and then throw on some sandals and shades for those warmers months. The modest drop back detail is the perfect lady-like touch to show a little skin!

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Rain or Shine

1. Nolita Dress in Au Lait

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