Fashion Friday!

If I had to pick one surprise of the season, it would be the Natalia Jumpsuit.
I mean, I LOVE it, but I was just not sure many others would. It got of to a sleepy start, so I thought we would be lucky to sell through the 50 or so units we produced. 
And then, one day...they just started selling like crazy. I don't like to bring in re-cuts anymore, but this one I thought even if it takes a while, it could still sell all fall. 
Now the recut has almost sold out before even landing in our warehouse.
Go figure.

I call it a "Forever" jumpsuit...the kind of jumpsuit you will keep and wear forever.
The crepe is a substantial fabric, the straps are adjustable, the fit is amazing, and the cropped wide leg is the pant silouette of the season.
So much love for this piece!!
 

KOKOON Natalia Jumpsuit, $158.
Small Batch, Ethically Made in the USA.
Shop HERE.

Spring 2017 Trends

Pantone may have crowned Greenery as the Color of the Year, but I beg to differ. While there are wonderful greens in the market, they are mostly in the olive/teal range. 
My guess would have been a dusty rose or pale blush. The color is everywhere right now and looks spot on. 

The first real life peek into color trends for the season happen on the Golden Globes red carpet, and it was predominantly nudes/blushes along with some excellent metallics and shiny blacks (and tons of Embroidery). There were a couple nice pops of yellow, one standout red, one gorgeous blue, and one bad green. 

Here's a look at a wider color forecast chart for spring. 

Black made a huge comeback for spring, and much of it is heavy looking. Look for feminine embroidery mixed with a hard rock n' roll edge and shine. Even Coach's ads are promoting this look. 

Navy is basically a happier Black, but Navy pops color a million times better. White, ecru, yellow, orange, pink, coral, green...all look great with Navy.

Reds, from scarlet to corals, are right on. 

I thought stripes might take a break, but they came back stronger than ever, with fresh incarnations of awning stripes and banker stripes.

One of my favorite trends is Seersucker!
I literally never thought I would say that.

There is a general trend toward a return to classic patterns, including seersucker, gingham, checks, plaids, herringbone, tulle, embroidery. 

Spring. Florals. Ya know. 

We love tie dye and the abstract, free patterns. My favorite is Tory Burch's blue and white, it almost reads like a stripe. 

Embroidery is huge this season! So many beautiful interpretations, many are being mixed with tough accessories to tone the fragility.  

Going hand in hand with the return to classics and seersucker trend, all things preppy look very fresh.

I got hooked on the Amazon series, 'Good Girls Revolt', kind of a Mad Men for girls.  The late 60's into early 70's fashion was so fun. 

Ruffles are a huge trend, but one to be worn judiciously.

I love all the neck details happening, even chokers are making a comeback. From mock-t-necks to neck ties and criss-cross details, lots of attention is being paid to the neck. 

From waist-cinching to shoulder perching and everything in between, ties are a detail you'll be seeing everywhere.

Take your pick, but just a heads up...Victoria Bekham showed ONLY midi hems for her fall 2017 collection.

Waistbands have found their way to the natural waistline...or higher.

Who What Wear declared the cropped flared pant the worst trend of 2016. Haha! Maybe that means it will be the worst trend of 2017, too. Because it continues, along with all the other cropped pant silhouettes. 

I guess women like to flash a little skin, because this trend continues and is gaining popularity.

Casual athletic influence as lifestyle is everywhere and keeps getting stronger.

So much interest happening in sleeves, from splits, to trumpets, to tiered, to cape, to balloons, to flared. 

But, the number one trend continues to be the shoulder. Cold shoulder options, one shoulder, off shoulder, cut-out, in all combinations and variations. 

What is the trend you're most excited about for spring 2017? Leave a comment, I would love to hear!

XO,

Laine Sou

Trends My Friends! Fall/Winter 2016

It's always so fun to see what's IN and what's OUT for the upcoming season. 
The thing is, not much is out...everything just keeps rolling forward and women are not quick to be dictated to and not likely to give up their favorite items simply because the powers that be proclaim it so.
Choice is power.
Even the ultra feminine exudes strength, not vulnerability.  
Viva the age of #girlbosses.
The attitude has latitude, yo. 

The color stories this season offer a new perspective. How exciting to see pinks and blues alongside traditional fall colors! That feels powerful to me...like a freedom that has not existed before. Once women shed the notion that they could wear white jeans only in the summer, it was inevitably going to lead to all sorts of color anarchy. 

Every hue of Blue.

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I've always loved Mustard and Gold, and I think they are among the most versatile of colors and I often view them as a neutral that unexpectedly compliments so many colors. 

 

Talk about the ultimate power color...From Ruby to Tomato to rich Burgundies, Reds are being embraced by every woman. 

Green is the color of calm. It's also the color of combat. And envy. Go figure. 

Eeeeekkkkk!!! Can it finally be time for Pink to make it's long awaited comeback? I hope so. I think so. So much love being thrown this way. 

What's color without a straight man? Neutrals prevail in mostly Greys and Beig-ey Taupes this season. 

White is Right. Right on. 

When you wake up to freezing temperatures it's so easy to get all wrapped up in safe colors...try these combos and you'll give yourself and your spectators a happy boost! 

Luxe abounds with rich velvets, brocades, & jacquards. Downton Abbey's influence is alive and well.

Favorite!!! Knits...Rib knits....I'm obsessed!!!! So, so good. I mean, it's really impossible to survive winter without knits, and rib knits have an innately very forgiving quality. This season the rib knits rule.

Life is better with balance, and sheer elements are a foil to all the heaviness of fall textures.

Denim and Chambray take on new vibes with patchwork and a distinctly 70's influence. If I should come home with something acid-washed, I trust you will save me from myself. I'll do the same for you.

Leather and Suede is everywhere this fall. Loving the retro patchwork & modern trims! 

Yes! Exaggerated everything. Be it color or shape, this is the most interesting fur (faux over here) has been in a long time! 

Designers get creative with quilted textures and bring puff daddy coats to a whole new level. 

Metallic, The other neutral. Shine makes some star appearances. 

Plaid isn't just for grunge anymore. 

Tie Dye is always a crowd favorite, and the 70's influence is just fuel for the fire.

My other favorite...Houndstooth!! In all its incarnations...this feels the freshest and most exciting to me.

Animal prints shift back to favor Leopard prints, which is always welcome. Just ask Mrs. Robinson.

Love children, unite! And meet me at Coachella. 

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Good fabric draping is a supremely feminine trick. 

Pleating, razor pleating, ruffles, all making a huge comeback.

What looks sporty, tough, sexy, sophisticated, and even sweet, all at the same time? Yup. 

And the most popular cut out concept right now across the board is the cold shoulder. It prevails as the most recognizable trend out there. 

Turtlenecks are at once sexy, demure, conservative, and did I mention sexy? I want one, or three, don't you?

You know I love ties...be it a waist tie, a neck tie, a sleeve tie...

Peplums are BACK...with a vengeance!

Hemlines short? Long? Why decide when you can have the best of both worlds?

And I have a long love affair with midi lengths. I personally feel they are extremely sexy. I hope everyone else is with me. 

I never thought I would embrace cropped pants...then I became obsessed. 

Jumpsuits keep on truckin'.

Loving cape-let shoulders and capes!

Well, there's a way to make this trend cute....

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Biker chic is everywhere. Even in the gym with moto inspired workout wear turned to street wear. And it's not going away anytime soon.

And really, I feel this is the biggest trend of all...Tough Mother...reflecting a growing cultural mindset of girl bosses, Game of Thrones house leaders, fierce maternal instincts, and all around strong female role models everywhere you turn. 

I take it back...THIS is the biggest trend of all...

If you can't beat 'em, join 'em. 
Stay tuned for the next incarnation of KOKOON.
KOKOON Inspired Sweat. 

XO,

Laine

What-r-ya Jonesin' For? Trend Watch ~ Spring 2016

Our Spring season officially launches on Monday, and every season I start with the trend report. I don't think we're a 'trendy' company, but I definitely want to help our clients look On Trend, and current.

I always start with color. Color is the most influential trend, because it pervades everything. You absorb it without even knowing. 
Last year's Pantone color of the year was a disaster ~ Radiant Orchid ~ total bust IMHO. So when I heard rumors they were going to go with Rose Quartz this year, I was bummed out and a little confused ~ to my mind Blue should have been the obvious choice the past 2 years. 
And in a bold move, Pantone announced a  tie for the first time ever...Rose Quartz and Serenity Blue would share the top spot ~ what a revolutionary idea! 

Woo Hoo! A Tie!! 

Woo Hoo! A Tie!! 

Pantone's top picks for spring are mostly punchy-and pop-y. Saturated, cheerful, and bright colors with a few softer tones and grounding neutrals.

The Golden Globes is kind of the public's first look into which trends will lead for the upcoming season. White and Ivory, Red, Metallics, and deep saturated colors like JLo's Buttercup gowns were standouts. Below is a broader color forecast from Lenzing. 

Blue...every shade and hue...is right on. Deep dark Navy, Marine, Baby Blue, Aqua, Seaglass, all feel right now. 

And Coral is what Radiant Orchid should have been. This is a high demand color and looks good on every skin tone.

Intense colors are unusual for spring, we usually don't see them until high summer. The rich jewel tones of Fall are spilling into the new season and they couldn't look better!

Black and White. Boring? NEVER. Solid White and Ivory look just so good.

Our eyeballs need a break from all those brights. Icy Grays and neutrals ranging from nude to blush help keep things grounded.

There's a lot going on this season for sure. prints are getting bolder again. This is the first season in a couple years that I've actually been able to find a variety of prints in the market. 

Stripes are still important (thankfully) but they aren't the only visually interesting thing available.

Rib Knits ~ Yay! 

Lingerie details are making a big splash again. Lace is everywhere.

And denim and chambray are a whole category developing outside of just jeans. 

Texture blocking continues as patchwork looks are still popular.

Pleating details, lots of gathering, and Ruffles! Ruffles and ruffle-type looks are making a comeback.

One of my favorite trends is the return of the bell sleeve, fluted sleeve, and sleeve details in general. If any of you watched the latest season of The Voice...Gwen Stefani's finale dress...the ivory crepe dress, super fitted, with the bell sleeves...? Get. Out. 

Necks are IN. Necklines are IN. Collars on shirts and mandarin collars, turtlenecks and mock t's are hugely popular, the 'X' factor, yoke details, ruffles, and skinny neckties...so much fun to choose from!

Cutouts are still happening...it was easier to count who didn't have a cutout detail on their gown at the Globes than who did.

And I would have to guess that the bare shoulder will be the biggest trend of Spring 2016. You will see it everywhere and in every incarnation. We might all be sick of it by August. Who knows...but until then let's just enjoy it!

No one is going to tell us girls how to wear our skirts again. Apparently. Anything goes.

The same is kind of true for pants again, too. Anything goes...Long and full, full and cropped, long and flared, short and flared, long and skinny, cropped and skinny, pleated, flat front, printed, tuxedo striped, paneled, ripped...The freshest look is cropped and flared for sure. It looks modern and retro and funky. Cute with a wedge or kitten heel. I usually hate cropped and full...culottes = gross...but I have to admit the silhouette is creeping into my psyche. And as one of our Stylists reminded me at the sales conference, a few years ago I said I would NEVER do printed pants. And as I stood there in my printed pants, I thought to myself, I won't rule it out.

Crop tops, or least the idea of a cropped layer over a longer layer, continues and looks super cute.

Jumpsuits are having a heyday! And they're interchangeable with a maxi dress or sundress.

Nerds rule the world.

Love the skinny neck tie look, and ties and drawstrings in general are everywhere.

The sporty trend isn't going away, it's a whole category that will be an important part of every woman's wardrobe. Sneakers, flatforms (I actually bought a pair!) are being highlighted on streetwear blogs everywhere, and PYT celebrity sightings are fueling that trend. This is how we live, and sometimes the only way to get women out of their workout clothes is to give them clothes that look...like their workout clothes. 

Yay, 70's!! Everything 70's all the time! Except when it's 60's. Or 80's.

Shoes are the only thing that matter besides clothes. Mules, slides, whatever you want to call them. They are the big shoe trend this season. 

Do you have a favorite trend or trends you're jonesing after this season?
I kind of love them all...I'm pretty excited about the bell sleeves and the neck details. And I think the cropped flared pants are going to be great. And the more sporty styles, because they are just so easy. but I love dresses in the spring and summer, so I will probably end up loving those best...who knows? It's just exciting to even to be talking about spring and what to wear!! 

Xo,

Laine Sou