Fashion Friday!

If I had to pick one surprise of the season, it would be the Natalia Jumpsuit.
I mean, I LOVE it, but I was just not sure many others would. It got of to a sleepy start, so I thought we would be lucky to sell through the 50 or so units we produced. 
And then, one day...they just started selling like crazy. I don't like to bring in re-cuts anymore, but this one I thought even if it takes a while, it could still sell all fall. 
Now the recut has almost sold out before even landing in our warehouse.
Go figure.

I call it a "Forever" jumpsuit...the kind of jumpsuit you will keep and wear forever.
The crepe is a substantial fabric, the straps are adjustable, the fit is amazing, and the cropped wide leg is the pant silouette of the season.
So much love for this piece!!
 

KOKOON Natalia Jumpsuit, $158.
Small Batch, Ethically Made in the USA.
Shop HERE.

KOKOON ~ Behind the Seams

When I first started designing I was part of a design cooperative called Local Motion in Minneapolis. It stopped being a co-op many years ago but I still sell there, pretty much the last remaining retail relationship we have, and it has been an amazing relationship. 

And now I'm please to announce KOKOON is going to join another local Minneapolis designer collective, Showroom, on April 1st! Starting Saturday, you can find a nice selection of current styles at their Uptown Minneapolis store. Kinda back to our roots! I'm also excited because Tess' jewelry line, Belle Isle Design Co, is also there, and it's fun to do something together.

If you're in the Twin Cities, be sure to stop by and check out the local design scene! 
Showroom | 615 West Lake Street | Minneapolis

pulling together the assortment for Showroom

pulling together the assortment for Showroom

Inside Showroom

Inside Showroom

The studio is super busy right now, designing to fill in for spring/summer.
These florals are so fresh and I can't wait to work them up. 

Floral Fabrics.jpg

One of our most frequent requests this season has been more options in our Santa Fe blouse...a simple top, I had no idea we would blow through them so quickly. But, sometimes the simplest wardrobe solutions are the best wardrobe solutions. 

So, we sampled one in the top floral, we're calling this print the Garten of Ina ;-) 

We had a really fun photo shoot on Tuesday with a new-to-us model, Alesya, who was just a doll and so sweet!

And, tomorrow...is our last day our cutter's facility in LA. We've been there for over 15 years and a few weeks ago Emma and I went out to sort through all the fabric...what to do with it all! Our cutter is moving to a much smaller facility and can't take everything with him. 
As of this afternoon, it's all out...either moved or shipped back to Mpls, or sold..except one pallet full that I have no idea what to do with :-/.

Happy Fri-Yaaayy!!

These Are a Few of My Favorite Things...Seriously, this week's KOKOON Steal is one of my all time fave's, The Miles of Smiles cardi.
Versatile? Check. Slimming? Check. Pockets? Check.
Wear it a bunch of different ways.
There's a random variety, but not many, and they won't last long.
$59 to $69 this weekend only while they last. Shop HERE.

What-r-ya Jonesin' For? Trend Watch ~ Spring 2016

Our Spring season officially launches on Monday, and every season I start with the trend report. I don't think we're a 'trendy' company, but I definitely want to help our clients look On Trend, and current.

I always start with color. Color is the most influential trend, because it pervades everything. You absorb it without even knowing. 
Last year's Pantone color of the year was a disaster ~ Radiant Orchid ~ total bust IMHO. So when I heard rumors they were going to go with Rose Quartz this year, I was bummed out and a little confused ~ to my mind Blue should have been the obvious choice the past 2 years. 
And in a bold move, Pantone announced a  tie for the first time ever...Rose Quartz and Serenity Blue would share the top spot ~ what a revolutionary idea! 

Woo Hoo! A Tie!! 

Woo Hoo! A Tie!! 

Pantone's top picks for spring are mostly punchy-and pop-y. Saturated, cheerful, and bright colors with a few softer tones and grounding neutrals.

The Golden Globes is kind of the public's first look into which trends will lead for the upcoming season. White and Ivory, Red, Metallics, and deep saturated colors like JLo's Buttercup gowns were standouts. Below is a broader color forecast from Lenzing. 

Blue...every shade and hue...is right on. Deep dark Navy, Marine, Baby Blue, Aqua, Seaglass, all feel right now. 

And Coral is what Radiant Orchid should have been. This is a high demand color and looks good on every skin tone.

Intense colors are unusual for spring, we usually don't see them until high summer. The rich jewel tones of Fall are spilling into the new season and they couldn't look better!

Black and White. Boring? NEVER. Solid White and Ivory look just so good.

Our eyeballs need a break from all those brights. Icy Grays and neutrals ranging from nude to blush help keep things grounded.

There's a lot going on this season for sure. prints are getting bolder again. This is the first season in a couple years that I've actually been able to find a variety of prints in the market. 

Stripes are still important (thankfully) but they aren't the only visually interesting thing available.

Rib Knits ~ Yay! 

Lingerie details are making a big splash again. Lace is everywhere.

And denim and chambray are a whole category developing outside of just jeans. 

Texture blocking continues as patchwork looks are still popular.

Pleating details, lots of gathering, and Ruffles! Ruffles and ruffle-type looks are making a comeback.

One of my favorite trends is the return of the bell sleeve, fluted sleeve, and sleeve details in general. If any of you watched the latest season of The Voice...Gwen Stefani's finale dress...the ivory crepe dress, super fitted, with the bell sleeves...? Get. Out. 

Necks are IN. Necklines are IN. Collars on shirts and mandarin collars, turtlenecks and mock t's are hugely popular, the 'X' factor, yoke details, ruffles, and skinny neckties...so much fun to choose from!

Cutouts are still happening...it was easier to count who didn't have a cutout detail on their gown at the Globes than who did.

And I would have to guess that the bare shoulder will be the biggest trend of Spring 2016. You will see it everywhere and in every incarnation. We might all be sick of it by August. Who knows...but until then let's just enjoy it!

No one is going to tell us girls how to wear our skirts again. Apparently. Anything goes.

The same is kind of true for pants again, too. Anything goes...Long and full, full and cropped, long and flared, short and flared, long and skinny, cropped and skinny, pleated, flat front, printed, tuxedo striped, paneled, ripped...The freshest look is cropped and flared for sure. It looks modern and retro and funky. Cute with a wedge or kitten heel. I usually hate cropped and full...culottes = gross...but I have to admit the silhouette is creeping into my psyche. And as one of our Stylists reminded me at the sales conference, a few years ago I said I would NEVER do printed pants. And as I stood there in my printed pants, I thought to myself, I won't rule it out.

Crop tops, or least the idea of a cropped layer over a longer layer, continues and looks super cute.

Jumpsuits are having a heyday! And they're interchangeable with a maxi dress or sundress.

Nerds rule the world.

Love the skinny neck tie look, and ties and drawstrings in general are everywhere.

The sporty trend isn't going away, it's a whole category that will be an important part of every woman's wardrobe. Sneakers, flatforms (I actually bought a pair!) are being highlighted on streetwear blogs everywhere, and PYT celebrity sightings are fueling that trend. This is how we live, and sometimes the only way to get women out of their workout clothes is to give them clothes that look...like their workout clothes. 

Yay, 70's!! Everything 70's all the time! Except when it's 60's. Or 80's.

Shoes are the only thing that matter besides clothes. Mules, slides, whatever you want to call them. They are the big shoe trend this season. 

Do you have a favorite trend or trends you're jonesing after this season?
I kind of love them all...I'm pretty excited about the bell sleeves and the neck details. And I think the cropped flared pants are going to be great. And the more sporty styles, because they are just so easy. but I love dresses in the spring and summer, so I will probably end up loving those best...who knows? It's just exciting to even to be talking about spring and what to wear!! 

Xo,

Laine Sou