Behind the Seams ~ Fall Photo Shoot

Last week's unexpectedly perfect weather mix of warm plus overcast allowed us to not only finish shooting some fall merch, but some spring styles as well! We were able to get most of it done before the sun burned away our cloud cover, then we booked it back to Melissa's studio to finish up some upcoming sale and SOTW items. 

Our new intern, Anne, joined us to do a little behind the scenes filming.
Take a peek at this fun behind the scenes look at our KOKOON photo shoot! 

Model: Ashlee

 

Behind the Seams ~ New Orleans

I thought today would be the perfect day to do a Behind the Seams throwback to a photo shoot we did in New Orleans. 

I had never been to NOLA, and after Richard spent a couple days there and told me all about it, I started envisioning a photo shoot. So last spring we scheduled a tourist weekend for the two of us, then tacked on a couple extra days and flew our photographer and model down.

We were on a pretty tight budget, and we booked last minute, so we were staying in a pretty marginal AirBNB, but the location was pretty good and it was just a place to sleep so, not a big deal. I booked a different AirBNB for Melissa and Giana, in what was described as a bohemian, up and coming neighborhood, and we drove there straightaway after picking them up from the airport so they could get ready to shoot. 

Just a word of advice. if you are looking to book a place to stay, 'bohemian' and 'up and coming' are code words for the hood. 

This was kitty corner from their place:

Seriously. And there were roosters randomly wandering the streets. 

I was pretty mortified. 
The AirBNB I chose for them was very highly rated and the host was considered a 'super host' and had raving reviews. She was a super interesting gal, and her home ended up being appealingly eclectic/kitschy. The first thing I saw when we entered the house were these awesome stairs.

The next morning I asked if we could do some photography in her house and she didn't mind. 

I loved her old school kitchen, where she had dozens of fresh eggs available for guests and she had made freshly baked bread and delicious, homemade apple butter! 

She informed us that she used to be a model also. 
She did fetish modeling for 10 years.

She told us about Hurricane Katrina, and showed us photos of the back of her house that went missing during the storm, showed us an entire photo album of the re-building process. I couldn't help but want to capture the authentic kitchy-ness. These weren't decorations, this was her home, her life. This was in March. 

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After we left the AirBNB, we had a long day photographing all over the city, and ended it in a cemetery before we rushed to the airport. 

Richard and I had scouted this cemetery over the weekend and fell in love with it.

What ended up being so cool was seeing the cemetery transform in the camera into the perfect ambiguous neutral backdrop. 

Photo credit to our awesome photographer! Melissa Louise Photography Minneapolis. 

Hope you all have a Happy Halloween!

XO, 

Laine Sou

Behind the Seams ~ Designing for the Red Dress MN Event

This was my 2nd year designing a dress for the Red Dress MN event.  I don't usually do custom designs but it's for a great cause (raising awareness and money for women's heart health) and I love the women I've been paired with as my models. Last year it was Natalie Nyhus of WCCO, and this year I had the pleasure of designing for Alison Kaplan, the fashion editor for Mpls. St Paul Magazine and co-host of the weekly radio show Shop Talk. 

It's nerve racking designing a custom anything for anyone, much less a fashion editor. The Red Dress MN event is very well organized, and while we had months to sketch, pattern, fit, tweak, and come up with our final design, I knew I wouldn't get it done until the last possible minute. Because that's just how it is.

In December I met with Ali and showed her several options and we settled on one. The weekend before the dress was due, I kept seeing a different dress for Ali in my head. But I knew I didn't have time to do it., so I tried to just put it out of my mind.
When Monday morning rolled around Emma cut the fit sample for the original dress. But I just kept seeing Ali in my head in this other dress...so, at about 1 pm (Ali was coming at 3) I said to Emma, "I think we can do this" and I sat down and started making a totally new pattern. 

The original design looked very nice on Ali, and she was polite and said she liked it. But when I showed her the then half-finished fit sample of the new dress...she was pretty excited. 

We just went ahead and made finals of both dresses and on Wednesday, 2 days later, she tried both on.

The first one looked great. 

But when Ali put on the 2nd dress, you could just see her light up. I think she wasn't just being polite. I think she felt amazing and she certainly looked it. It's really important to me that if I'm designing a dress for someone, not only do I want them to look gorgeous in it, I want them to feel like it's THEIR dress. And you can tell that the moment they put it on. 

I turned in the final dress and sketch (the Red Dress people frame the sketches as a gift for each model from their designer) 2 days past deadline, one day before the event.
Emma took my place that evening because unfortunately, my former assistant's wedding was at the same time.

Which was magical and lovely, but that's a different heart story. 

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Here's to heart health in all its forms.

Xo,

Laine




Welcome! And a look Behind the Seams

Welcome to the home of our brand new blog! (You can still visit our former posts  here.)

Since we just launched our Spring 2015 collection, I thought a look behind the seams at our spring photo shoot would be a great way to kickoff our new beginning.

I'm really in love with these images, and part of my attachment is because we were able to do the entire shoot in our newly-built home. The whole journey of building a home is something I had wanted to share with you, but we really had issues and I never felt I could post publicly. It's a long story and I will tell you about it someday, a well as go back and walk you through the design of it, but for today I'll keep it about the making of the pretty pictures. ;-)

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If you don't already know, this is my favorite dress of all time. The Black Widow Baby. Super limited, cut to order only, and it's my 50th Birthday Dress...so lovely.

My part in photo shoots involves a lot of fussing and tugging and getting my backside shot as our photographer tests her settings.

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Our photographer, our amazing photographer...I love her so much. 
You should hire her. Melissa Louise Photography.
We actually met her about 6 years ago when she did Tess' senior photos. We were so impressed Dik-San said we need to hire her for our company. And she still does senior photos!
Our model hired her the next day for her engagement photos :-)

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xoxo, 

Laine Sou