At long last, we are about to launch our active wear capsule.
Dik-San has been asking me to do this for years. I've always resisted just because my plate is so full designing KOKOON.
But, here we are.
My philosophy has become, "if you can't beat 'em, join 'em." I may not be able to get you to wear a dress everyday, but if you're going to live in your workout clothes, maybe I can help in my small KOKOON way.
So, I introduce to you, KOKOON Inspired Sweat. KIS for short.
We're starting with a small capsule collection, basically a beta test, and we will build from there. Here's a sneak peek.
Of course, it's all about leggings.
It's not like I'm workout obsessed, but I've tried my fair share of different brands as I'm sure you have also.
I like a pair of Athleta just fine, was not impressed with Fablethics (they just sit in a drawer) wont do Lulu (for a number of reasons, and I gave mine away) my favorite fit is from Nike, but even those I just wish were a bit different.
So, like most things, I started with what I wish for.
1) A higher waist. I'm always pulling up to hide my muffin but then have to pull back down to avoid camel toe. Such an annoying dilemma!!
2) A waist elastic that STAYS PUT. Just STAY where you're supposed to stay!!
3) MORE compression! I want those leggings to SQUEEZE my thighs!!
4) Please tell me I'm not the only one whose thighs rub together. That 'flat seaming' that decorates the seams of most (all) active wear...because my thighs rub together, the thread wears out before the fabric does. So I skipped it. I also like the leggings looking like street wear and not from the gym (KOKOON Inspired Sweat...it means something).
These (above) are the Erin Leggings. They were our bestselling cropped leggings for KOKOON, and in this fabric they are AMAZING.
We're going with the mantra, "Looks Funny, Fits Great!"
Because they do really look funny ~ all wrinkly and puckered...until you put them on and then they are smooth and sleek and feel AWESOME.
The material is a quick dry, anti-microbial, true performance fabric.
The day we made the first test sample I wore them to a Core Power Yoga Sculpt class (basically hot yoga with weights and cardio), the kind of class where you come out SOPPING wet, which I definitely was. Dik-San was playing tennis across the U of M campus so I walked the 8 minutes to meet him and my leggings were literally DRY by the time I got there (there was admittedly a lovely breeze outside at the time, but still.)
This was our first 'road test', and during class I noticed the fabric was sagging a bit in my crotch area, and so the next day at work I asked Emma to try them on (I'm an XS, she's a S) and she loved how they felt, so I gave them to her and she wore them to roller derby practice that night. (i forgot to tell her I had worn them and not washed them, but they seriously smelled terrific!) Emma reported back that they were the BEST fitting spandex she had ever worn and didn't have to pull them up once during practice. Her boyfriend saw them and said he wanted a pair!
So, I guess to me that meant we had the green light to start an active wear line.
Next, we took our all time bestselling Peggy Flegging and tried it in this fabric.
Why is it so popular?
The fold-over tummy panel...it just gets you hooked. I like it folded over, some people like to wear it up as a torso slimmer.
Adjust according to your preference.
Workout tops are always a challenge. I like a coverage, ya know? I also do not know a single woman who can workout without wearing a bra under their tank, so I don't really see the point of a built-in shelf bra. Even if you're flat chested like me they are just inadequate. I'd like something cute that I can wear with my favorite sports bra, and I would be happy to have something that covers the lady parts.
And most of all (not most of all, because the leggings are most of all) but really, the biggest non-performance challenge, the 'how we really live life' challenge, is how do we dress to and from the gym? The other 80% of the day?
Already I see crossover from KOKOON to KOKOON Inspired Sweat.
At the July meeting the discussion inevitably turned to "can you put that into KIS?" and "I would wear that after working out to meet a friend for coffee".
This is a mesh version of the Figlio Pullover, a new bestselling body for KOKOON early fall.
It works perfectly as a 'skimmer' over your workout clothes, but I know we'll all be wearing it out with jeans as well.
I love the idea of 'skimmers' by the way. Pieces that skim over your body, either for working out or for transit.
As we grow, the technical side will evolve, but the lifestyle portion will really grow. And that makes perfect sense because that's what KOKOON has always been ~ casual, feminine, active, modern lifestyle.
Anyway, I hope you will love it as much as we do!
KIS launches September 6th. Stay tuned for more in the near future.