What-r-ya Jonesin' For? Trend Watch ~ Spring 2016

Our Spring season officially launches on Monday, and every season I start with the trend report. I don't think we're a 'trendy' company, but I definitely want to help our clients look On Trend, and current.

I always start with color. Color is the most influential trend, because it pervades everything. You absorb it without even knowing. 
Last year's Pantone color of the year was a disaster ~ Radiant Orchid ~ total bust IMHO. So when I heard rumors they were going to go with Rose Quartz this year, I was bummed out and a little confused ~ to my mind Blue should have been the obvious choice the past 2 years. 
And in a bold move, Pantone announced a  tie for the first time ever...Rose Quartz and Serenity Blue would share the top spot ~ what a revolutionary idea! 

Woo Hoo! A Tie!! 

Woo Hoo! A Tie!! 

Pantone's top picks for spring are mostly punchy-and pop-y. Saturated, cheerful, and bright colors with a few softer tones and grounding neutrals.

The Golden Globes is kind of the public's first look into which trends will lead for the upcoming season. White and Ivory, Red, Metallics, and deep saturated colors like JLo's Buttercup gowns were standouts. Below is a broader color forecast from Lenzing. 

Blue...every shade and hue...is right on. Deep dark Navy, Marine, Baby Blue, Aqua, Seaglass, all feel right now. 

And Coral is what Radiant Orchid should have been. This is a high demand color and looks good on every skin tone.

Intense colors are unusual for spring, we usually don't see them until high summer. The rich jewel tones of Fall are spilling into the new season and they couldn't look better!

Black and White. Boring? NEVER. Solid White and Ivory look just so good.

Our eyeballs need a break from all those brights. Icy Grays and neutrals ranging from nude to blush help keep things grounded.

There's a lot going on this season for sure. prints are getting bolder again. This is the first season in a couple years that I've actually been able to find a variety of prints in the market. 

Stripes are still important (thankfully) but they aren't the only visually interesting thing available.

Rib Knits ~ Yay! 

Lingerie details are making a big splash again. Lace is everywhere.

And denim and chambray are a whole category developing outside of just jeans. 

Texture blocking continues as patchwork looks are still popular.

Pleating details, lots of gathering, and Ruffles! Ruffles and ruffle-type looks are making a comeback.

One of my favorite trends is the return of the bell sleeve, fluted sleeve, and sleeve details in general. If any of you watched the latest season of The Voice...Gwen Stefani's finale dress...the ivory crepe dress, super fitted, with the bell sleeves...? Get. Out. 

Necks are IN. Necklines are IN. Collars on shirts and mandarin collars, turtlenecks and mock t's are hugely popular, the 'X' factor, yoke details, ruffles, and skinny neckties...so much fun to choose from!

Cutouts are still happening...it was easier to count who didn't have a cutout detail on their gown at the Globes than who did.

And I would have to guess that the bare shoulder will be the biggest trend of Spring 2016. You will see it everywhere and in every incarnation. We might all be sick of it by August. Who knows...but until then let's just enjoy it!

No one is going to tell us girls how to wear our skirts again. Apparently. Anything goes.

The same is kind of true for pants again, too. Anything goes...Long and full, full and cropped, long and flared, short and flared, long and skinny, cropped and skinny, pleated, flat front, printed, tuxedo striped, paneled, ripped...The freshest look is cropped and flared for sure. It looks modern and retro and funky. Cute with a wedge or kitten heel. I usually hate cropped and full...culottes = gross...but I have to admit the silhouette is creeping into my psyche. And as one of our Stylists reminded me at the sales conference, a few years ago I said I would NEVER do printed pants. And as I stood there in my printed pants, I thought to myself, I won't rule it out.

Crop tops, or least the idea of a cropped layer over a longer layer, continues and looks super cute.

Jumpsuits are having a heyday! And they're interchangeable with a maxi dress or sundress.

Nerds rule the world.

Love the skinny neck tie look, and ties and drawstrings in general are everywhere.

The sporty trend isn't going away, it's a whole category that will be an important part of every woman's wardrobe. Sneakers, flatforms (I actually bought a pair!) are being highlighted on streetwear blogs everywhere, and PYT celebrity sightings are fueling that trend. This is how we live, and sometimes the only way to get women out of their workout clothes is to give them clothes that look...like their workout clothes. 

Yay, 70's!! Everything 70's all the time! Except when it's 60's. Or 80's.

Shoes are the only thing that matter besides clothes. Mules, slides, whatever you want to call them. They are the big shoe trend this season. 

Do you have a favorite trend or trends you're jonesing after this season?
I kind of love them all...I'm pretty excited about the bell sleeves and the neck details. And I think the cropped flared pants are going to be great. And the more sporty styles, because they are just so easy. but I love dresses in the spring and summer, so I will probably end up loving those best...who knows? It's just exciting to even to be talking about spring and what to wear!! 

Xo,

Laine Sou
 

I Don't Deserve It, But Give Me Another Chance

 

I'm not going to bore you with apologies or promises. And this isn't a New Year's Resolution thing (Happy 2016 BTW!). The best I could do in the way of a resolution is to try to do and be a little bit better than last year. So, I'm just going to write, and hopefully it will become a good habit again.

I haven't been able to write for a long time (really write, for about 2 years). I tried many times, but nothing felt genuine so nothing would come out. Long story, but basically I lost my joy. And over something for which I shouldn't have surrendered my joy. And while I knew that in my head, I couldn't keep it from seeping into my heart. I've made efforts. Fake it till you make it, right? But joy is hard to fake. 

I've wanted to bust out and get back to my normal self. I've taken baby steps. Tried to work out again. Started drinking warm water with Raw Apple Cider every morning (not sure why). Forced myself to take part in social situations. Be part of my community. Be more present for my husband. Rekindle friendships. Smile. And each effort has helped bring me back to the surface a little bit. 

This past weekend we had our annual sales conference in Scottsdale. One of my friends, Fawn Cheng, offered to lead our group in a meditation/visualization session. Fawn is fashion stylist and a meditation expert and leads regular seminars. She's also writing a book called The Buddha and The Bombshell, based on every woman discovering her inner bombshell. Fawn is a BOMBSHELL. Her outward appearance is all fluff, and her soul is all deep stuff. She teaches love and the manifestation of love in your everyday life, and how that can help you overcome obstacles and fear.



I have to say, I didn't know what to expect ~ I suppose I was taking it kind of lightly...probably a bit skeptical...but thinking it would just be a fun and different thing to try. 
The meditation part was relaxing, some of us even nodded off a bit, which Fawn said is natural. The visualization part felt more vulnerable. That involved verbalizing and sharing insecurities and fears, which we didn't linger on, instead we focused on what makes our hearts sing. Recapturing what it is about our roles with KOKOON that attracted us in the first place, the love that is at the root of what we do.  Interestingly, that felt more vulnerable than identifying our fears. Well, sharing anything like that out loud with your colleagues will probably make you feel vulnerable. 


One aspect that was very interesting was that the farther I got away from the session, the more I felt its influence. Some of the Stylists said the same. Later in the afternoon we had a think tank-like discussion. Some new ideas were being thrown out there, and my immediate reaction was 'No...and here's why I feel no...' and while I was sitting there I thought to myself, 'why am I feeling so negative about this? i feel the fear of the unknown, and the anticipation of problems. maybe i should listen with an open heart...'  And in the following 20 minutes we all had a discussion that helped me see possibilities instead of fixating on the problems, and I actually got really excited about it. I realized that could only have happened because I was in a more open mindset due to the visualization. 

And a funny thing happened as a side effect. I reconnected with my joy. 
Honestly, it had been brewing for awhile, but it felt like a tipping point for me. 
A few days later I feel calmer, clearer, more confident. I know it's not a one time fix. I think Fawn is starting some audio meditation sessions, and I downloaded a Calm app on my phone.

Baby steps. 

Do you meditate? Do you believe in the benefits of visualization? I would love to hear about your experiences!

Xo, 

Laine

November New Releases

It's been such a beautiful fall so far (no complaints) but I'm definitely starting to get the winter nesting itch, which means I broke out the Crockpot. Nothing's better than coming home to a home cooked meal that's ready the moment you walk in the door.  
Since we've decided to stay put this winter, we figured we should make the most of it. o, we converted our firplaces to gas, which is the best, most cozy thing ever! And Dik-San and I actually bought snowshoes this weekend! I've strangely been craving the winter experience, and then the message pops up on my phone saying Santa Baby Radio is back on Pandora. 
Perfect!

Can' wait to wear this sweater dress: 

J5305 CoSho Dress in Lead $148

J5305 CoSho Dress in Lead $148

J4574 Chiffon Brush Off Blouse in Ferver. $114.

J4574 Chiffon Brush Off Blouse in Ferver. $114.

J4571 Brookland Blouse in Reigning Diamonds. $109.

J4571 Brookland Blouse in Reigning Diamonds. $109.

I've been living in these detached collar sweaters.

J3377 Detached Collar Sweater in Pomegranate.  $118. 

J3377 Detached Collar Sweater in Pomegranate.  $118. 

J3377 Detached Collar Sweater in Lead.  $118

J3377 Detached Collar Sweater in Lead.  $118

J3095 Bleacher Tunic in Escher $88.

J3095 Bleacher Tunic in Escher $88.

2015 Emmy Red Carpet Recap!

Such fun, diverse red carpet looks this year! 

As for favorites...I know it wasn't everyone's cup of tea, and some would say it looked like a tea cup, but I absolutely LOVED Regina King's dress. Some critics blasted the stiffness of the skirt, but I thought it was a major part of the charm and this was a serious dress that came to win. 

That beading was INSANE.

Designer's image featured on Tom and Lorenzo

Designer's image featured on Tom and Lorenzo

How can anyone not love that??

One of my other favorites was a total surprise...Sarah Hyland in this stunningly simple burgundy Zac Posen gown. She looks majorly all grown up, and her hair was super cute. As Zac would say, 'Brava'.

 

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Kerry Washington in Marc Jacobs killed it. Love the silver metal mesh, love the shoulder detail, the thigh slit is perfectly done. She must have been a hella sweaty mess but man, does she look cool.

It gives me comfort that even beautiful Hollywood starlets have feet that are too wide for their nudist heels.

This was the best Claire Danes has ever looked. This purple & pink sequined, chain strapped Prada dress was quite a risk for her, and her hair and makeup were perfect. 

Adam Samberg's wife, Joanna Newsom in DelPozo, really stood out as completely original. If Cate Blanchett had worn this, she wold have been deemed Best Dressed.

LOVED Naomi Watts in this Dior embellished tea length gown. 

Usually not my favorite type of look, this Marchesa gown on Julianne Hough was quite stunning.

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And Holy Cha-moly...Laverne Cox in this Calvin Klein column...it's hard to say this was understated or simple because she just rocks it so much. The color of this gown is perfect; hair and makeup, perfect; cutouts in proportion to the dress, perfect; and the detail of the bright yellow nail polish...perfect. 

This was super fresh and I loved the colors ~ Ellie Kemper in Naeem Khan. She is adorable. Everyone has told me I must watch The Unbreakable Kimmy Schmidt and it is high on my list.

Serious props to Lady GaGa, I also thought this was her best ever. Loved the simplicity touched with a sweep of dramatic sculptural detail. Gown by Brandon Maxwell.

Let's talk about modest fashion for a sec. 

Look at Jimmy Kimmel's wife!  She is perfection.

And maybe Jaimie Alexander was tired of showing it all so she covered it all up. I think that is a brave choice for a starlet, and she looks terrific.

WHO is Emily Robinson? I don't know, but she is adorable in this dress!!

Lena Headey in a Zuhair Murad beaded burgundy gown...I just love her. Not only is she 41 years old, she just had a baby in July. JULY.
Footnote, I recently met a woman at a fashion show whose real real name is Cersei. Fer Reals. And she was super cute. 

Speaking of Game Of Thrones, let's run through them all right now. Gwendoline Christie...WOW! Who knew? Quite impressive, I loved this Giles Deacon gown, the color worked, the hair, the makeup, it was all lovely. 

Maisie Williams aka Arya Stark in a very modern Ermanno Scervino. Quilted dress. I think she looks great, love her hair...the shoes were fun...but even though I'm a fan of this dress length, I wish she would have had it shortened a bit. Quite a bit.

Carise Van Houten who plays Milasandre...I couldn't decide on this one. She looks unhappy, maybe the gown arrived late and they didn't have time to steam it, hence the creased fold lines across the skirt. I was just glad she didn't wear red.

And...well...Sophie Turner...I didn't love this. 

This photo is deceivingly fun. Jill Soloway and her polka dot pantsuit look sooo fun, don't they? She turned a most timely win in to a snooze fest. Not fun. Kinda dig the shoes though.

Kiernan Shipka was completely stylish and appropriate for her age. She's a sweetie. She was recently a guest judge on Project Runway and I was so impressed with her kind and thoughtful comments. 

She could have helped her TV mom, January Jones. I was not a fan of the Jolly Green Jumpsuit, and I love a green jumpsuit! 
The exaggerated sweetheart neckline, the too-high bust point...

...just not that great, but much better than this:

And while we're on pants, this burgundy elf suit is just no.

Christina should have rocked the green jumpsuit, she might have pulled it off. This shaped beaded number might be a bit mature for her. But, she can wear it again in 40 years so it was probably a good investment.

That 70's show called the 80's and Joan Collins wants her wardrobe back.

Heidi. WHY??? And What?T. F.
I mean, Come on.

This was my favorite overall look of the night. Felicity Huffman and William H. Macy throwin' back the years. You know they are having some Freaky-deeky sex. 

That's about all I got. 
What were your favorites or not so favorites this year? 

Xoxo,

Laine

Fashion Friday ~ Fall 2015 Trends

Who's ready for Fall?

I just gotta say, I think there is more general excitement going into fall 2015 than I can remember in any recent years past. Maybe because the rumors say this will be a mild winter, or maybe because we're still basking in the glow of one fabulous summer, but personally I think it's because the fall fashions are downright  gorgeous. And not just one or two standout designers....the September issues have been back-to-glory-days-of-printing thick, and the editorials held within are inspiring, as well as the advertisements. I just want to stick my head inside a pile of magazines with a good bottle of wine and suck it all in. 

There's not much I'm seeing that I don't like...pretty much crushing on all the trends right now.
Here's my take on Fall 2015 Trends.

I always start with color. Color is the trend most easily identified and absorbed by shoppers. There's no risk in purchasing the same button down blouse in a new hue. But this fall the colors are downright gorgeous and range from rich and earthy to vibrant and charismatic.

By far the most prevalent color you'll see will be shades of Burgundies. It will be everywhere.

I personally love shades of gold, although it can be a tough sell in winter when tanned skin is but a distant memory. But if you can wear it, you definitely should. Goldenrod, Saffron, Spice, Sage...

As a full palette, your spice drawer says it all.

Jewel tones draw you in ~ rich Teals, Amethyst, Emerald, Ruby...And the mix is terrific.

We're still seeing plenty of nudes, blushes ~ and of course grey and charcoal will be your dominant neutrals this season.

Allover white was a strong statement this spring and summer, and continues to be a clean, crisp alternative to darker neutrals this winter. A strong favorite.

One of the most popular color mixing trends will be graphic black, red and white. It's a thing.

Texture is one of the most looked forward to luxuries of fall and winter, and this season they will abound.

Fur and faux fur continue to be in high demand in all-over outerwear pieces as well as in trim details.

Feathers are having a moment. Not practical in reality, but we have a gorgeous peacock print this season that totally works.

Leather and suede are HUGE, (all faux in our case) and laser cut details will be prevalent. Many of the laser cuts echo the look of lace, giving a message of modern feminine strength. LOVE it!

'Heritage' is kind of a movement right now, evoking a return to quality and lasting values. Historical influences like Downton Abbey have popularized the luxe look of brocades, velvets, laces, embroidery, and quilting.

Speaking of quilting...it is a definite THING. Quilted textures look very current and new and they will be hugely popular.

Sweater knits take on ever-increasing stitch details, chunkiness, and creativity.

People are still taking a shine to metallics; a little goes a long way.

Many of the fall looks are drawing inspiration from past decades, of course. It's hard to choose just one, women want variety and they're going to get it.

Even though Mad Men has had it's day, the influence of 60's mod looks persist.

Probably the most popular theme involves 70's references. It was a wild and wacky era, and women are ready to embrace it again.

And...many of us consider the 80's our coming-of-age decade. Unfortunately, the clothes were pretty bad. Nevertheless, we still are reliving some of the finer points like baggy silhouettes and slouchy vibes.

As far as popular detail trends this fall...

My favorite is the 70's inspired return (with a vengeance) of flared and wide leg pants, a relief to women everywhere. Yay!

Don't throw away your skinnies...they're still going strong and leggings are here to stay.

Cropped and boxy silhouettes borrow from the 60's and look fresh and new, I love them!

Exposed shoulders will be EVERYWHERE. Every woman has good shoulders. It's a fact. When was the last time you heard your girlfriend complain about her shoulders?

Peplums took a season or two off and are now back en force. It's hard to keep a flattering silhouette down. And why would you want to? Hemline interest ~ asymmetrical, hi-lo, angled...all are popular and very wearable.

You know how I love a pocket. Well, they're a thing this season, too.

And, the most fun details will be happening around the neckline. From yoke details to turtlenecks, mock turtlenecks, neckties, detached collars, mandarin collars...there will be many great options to choose from.

This will be a hard season not to blow a lot of money, there's just too much good to choose from. 
Take a long hard look at yoru closet. if you can't do it by yourself, get a girlfriend and trade the favor of critiquing each other's closets. Evaluate what you actually need to compliment your existing wardrobe.

Or have your friendly KOKOON Stylist help you.

Just sayin'.

Xoxo,

Laine Sou

Sneak Peek at Fall 2015!

No time to chat, our season preview is happening later this week, but I wanted to share a peek into our fall photo shoot last week. I'm pretty excited :-)

5:30 am at the Mill City and Guthrie. 

bossy.

fussy

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one of my favorite moments of the day. it started raining and we were trying to hide the model in the portable dressing room so her hair wouldn't get ruined. then it started raining harder, so we decided to move our setup and gave the model an umbie to walk to the new location, and she looked so beautiful we ended up shooting her in the rain. we ended up with the most amazing shots!

one of my favorite moments of the day. it started raining and we were trying to hide the model in the portable dressing room so her hair wouldn't get ruined. then it started raining harder, so we decided to move our setup and gave the model an umbie to walk to the new location, and she looked so beautiful we ended up shooting her in the rain. we ended up with the most amazing shots!

another favorite moment of the day :-) this group is called the November Project...don't know why, but they show up and work out together...they were pouring in from all directions, like something in a movie. so much fun!

another favorite moment of the day :-) this group is called the November Project...don't know why, but they show up and work out together...they were pouring in from all directions, like something in a movie. so much fun!

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i'm in love with this cardigan...and these pants. 

i'm in love with this cardigan...and these pants. 

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we work with the most amazing photographer, Melissa Louise Photography...look her up! 
and we are fortunate to have some of the most professional, beautiful, and truly sweet models in the Twin Cities...book Giana through Wehmann models. 

xoxo,

Laine Sou

 

 

Students Notch It up

Hello! 
Sorry I've been a stranger, let's just resume where we left off. 

I'm always interested in young people traveling their fashion path, and I was excited to attended the graduating student fashion show for the Arts Institutes Minneapolis.

The show featured 5 designers, and it was held in the beautiful and historic Lumber Exchange building in downtown Minneapolis. The show itself was well produced and showcased each designer's inspiration behind their collection with a video explaining their process...a very nice touch that really helped make a personal connection with each designer. The designers were Haley Lor, Huey Yang, Kong Yang, Konnie Yaj, and Shiader Vue. 
Congratulations to all of them!





KOKOON Client Highlight -- Kimber Schnepf

Meet Kim Schnepf! Our fabulous client for over 10 years. See our interview below!

KOKOON-testimonial-brand-ambassador-home-trunk-shows

KOKOON: How were you introduced to KOKOON?

KS:  I was introduced to KOKOON while sitting at our son’s baseball games with a very stylish Laine Weinberg. I became a huge fan of the clothes. They are stylish, comfortable and affordable.

KOKOON: What is one KOKOON piece you can’t live with out?

KS: That is hard to answer as there are many pieces I can’t live with out. I have a couple skirts that I wear frequently. I am also a huge fan of the leggings in winter and the long summer sun dresses. I travel a lot and KOKOON is perfect for travel as most of the fabrics are very resistant to wrinkles.

KOKOON: What do you do for work/fun?

KS: I am a veterinarian and love to dress nice at work yet need clothing that is non restrictive and easy to wash. KOKOON fits that perfectly. 

KOKOON: How does KOKOON fit into your life?

KS: I have a casual lifestyle but want to look fashionable. KOKOON can be dressed up or down which fits my lifestyle perfectly.

KOKOON: How would you describe your style in a few words?

KS: I would say my style is casual chic. I like flowy not frilly. 

 

KOKOON: What is your average day like?

KS: An average week day is spent at work anywhere from 5 to 9 hours depending on the day. Then a yoga class at night. In nice weather it also includes a walk or bike ride. 

KOKOON: What do you look for when shopping/in fashion?

KS:  I look for pieces that fit my style aesthetic and are comfortable and well made. Fabrics that will hold up to an active life yet are cute!

KOKOON: Coffee or tea? Brown or black? Ivory or white? Early mornings or late nights?

KS: Coffee as soon as I wake up!! Herbal tea the rest of the day. Brown. Ivory. Neither- I am a middle of the day girl!

 

Thank you so much to Kim for sharing her KOKOON journey!

 

 

The Rule of Threes...

Did you know the Rule of Threes doesn't just apply to bad luck or superstition?
I didn't either, but last week proved it to me.

If you didn't already know, let me tell you our kids are these 2 amazing, original, creative souls. And this week I thought my heart would burst out of my chest with Parental Pride Syndrome. 

First, we got to see Tess' band perform at the Kitty Cat Klub for the first time since last fall. We had been keeping up with some of her new music online, but hadn't heard them live for a long time. I thought they were pretty good before, but man, they keep getting better, and I'm not the only one who thinks so. To fill a club at 10:30 on a Wednesday night...and to receive this type of review...Wow.

"Fact: Murder Shoes are impossible to pigeonhole. The local band are so much their own thing that to attempt to describe them in relation to other stuff is almost impossible... And then lead singer Tess Weinberg — damn, she’s great. She coos, she cajoles, she yelps like the best 50s torch singer you’ve never heard but with the indie soul of, say, a Kristen Hersh backing her up (with all the quirks and passion that implies)...And I’ll be damned if “Maybe You Can” isn’t that song you would have heard, and possibly the best local single of the year so far? It’s close if it’s not — the call/response thing at the end absolutely tips it over the edge for me. Remarkable, remarkable stuff " -- Jon Hunt, L'etoile  Magazine

Tess Wenberg, Murder Shoes

Tess Wenberg, Murder Shoes

Murder Shoes cover art by Derick Van Giesen

Murder Shoes cover art by Derick Van Giesen

They just got signed by a digital record label and the LP Release Party is coming up on May 3rd. 
You can listen to some of their music Here...My favorite is 'Maybe You Can'. 

A few days later Sam had the honor of being one of the solo artists at the grand opening at Soo Visual Art Center's (SooVAC) new gallery location. He prepared for months, creating a cohesive and compelling show of paintings and objects. 

The evening itself was a bit surreal (no pun intended) due to the sheer mass of people and the accolades...it seemed far beyond what one could ever dare to hope for. The entire show nearly sold out in that one evening. 

Opening night at SooVAC. 

Opening night at SooVAC. 

Stacking at Sunset or Perhaps a Trade?

Stacking at Sunset or Perhaps a Trade?

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And you know awesome kids have to come from somewhere...Dik-San and I finished this memorable week by celebrating our 25th wedding anniversary. 25 years of adventures with the love of my life...it doesn't get much better than that!

Mirror's not dirty...it's vintage. Well, maybe a little dirty.

Mirror's not dirty...it's vintage. Well, maybe a little dirty.

Here's wishing you all some good threes. 

xoxo,

Laine Sou

Dior and I

April is shaping up to be one of the most anticipated fashion documentary explosions ever!  

Is anyone else as excited as I am for the US release of Dior and I? 
It opens April 10th and the trailer gives me butterflies in the pit of my stomach.

You can check HERE for the listing of US showings.
There's ONE showing in Minnesota ~ Meet me at the Landmark Edina Theater on May 1st!!
I'm booking my tickets as soon as they are available.

xoxo,

 

Laine

Maxi-ed Out

My favorite part about Spring & Summer? Maxi dresses.

They are the most comfortable, stylish, throw on piece out there. And our Jolie Maxi is quite perfect for any occasion. 

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Alex Evjen over at AVE Styles styled 3 KOKOON dresses for 5 looks total. You can see how she styled our Sienna Dress and our Rick Rack Dress as well as our Jolie Maxi below!

Thank you so much to Alex Ejven for spending her maternity days in the comfort of KOKOON and looking so fabulous while doing it! You can see all of her posts about KOKOON at her blog, but we recommend checking out her blog anyway -- she has great posts about styling, trends, giveaways and more!



Rick Rack is Back!

Our Rick Rack dress is becoming a new staple in our client's wardrobes! 

This simple shift dress gets a textural upgrade & the scooped back is a little sexy yet still bra-friendly. 

The amazing Stylist and Blogger, Alex Evjen over at AVE Styles, styled our Rick Rack dress for two day's worth of looks with her adorable baby bump.

You can see her whole post here! Alex will be styling one more KOKOON dress to show how to rock 3 dresses, 5 ways in all! Stay tuned!

Seeing Sienna (dress)

This. Dress.

It is feminine, sporty, casual yet dress-up-able. It's... well... see for yourself.

So cute... right?

The fabulous Stylist and Blogger, Alex Evjen over at AVE Styles, styled this dress adorably with her new little baby bump.

You can see her whole post here! Alex will also be styling two more KOKOON dresses! Keep an eye out :)


Want the look? Go to our site! 

Get Dressed...Bright & Bold!

Coral and Cobalt... the bright & bold combination of the season!

Our Hampton Day Dress in Cobalt Lightning is the perfect pop of color in your wardrobe for Spring into Summer! Pair with coral accessories and voila! Insta-chic.

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Get Dressed...Transition into Spring!

The 'Going My Way' Pullover is that perfect top you didn't know you were missing. 

Cozy fabric, flattering body & thumb holes!

The perfect transitional piece for layering in Spring and the ultimate pullover for Summer nights!

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Transition into Spring

1. KOKOON's Going My Way pullover in Red Tint

2 | 3 | 4 | 5 | 6

 

KOKOON Stylist Highlight -- Lauren Rabin

Meet Lauren Rabin — our incredible Stylist from the Chicago area!

Lauren in KOKOON with her lovely family!

Lauren grew up in Highland Park  — the suburb of Chicago — and currently resides there with her family. We interviewed Lauren to  find out her “must-haves”, her “go-to’s”, and her fashion do’s and don’ts. Read below for our full interview with our fabulous Stylist, Lauren Rabin!

KOKOON: How you were introduced to KOKOON?

LAUREN: I used to represent another line and when that company pulled out of direct sales I emailed my customers to let them know. I had built up a huge client list and I heard back from one of them telling me to “check out KOKOON!” I was like “this is totally my style, I love this line.” I called the KOKOON headquarters soon after and talked to both of the owners that first day! I loved what I saw online but I wanted to see the clothes in person before I made a decision so I went to a local show.  I took some time looking over the collection and decided to signed on, and that was over 5 years ago!

KOKOON: Favorite hobbies, activities …etc…

LAUREN: Tennis! I’m a big tennis player; I like to play multiple times a week. And we love our dog! Our Family dog is a therapy dog.

KOKOON: One KOKOON piece you can never live without?

LAUREN: The camis for sure. And the slips! The Farrah wrap dress has SAVED me multiple times. It is a classic style that you can wear anywhere.

Lauren in a KOKOON Wrap dress looking amazing!

Lauren in a KOKOON Wrap dress looking amazing!

KOKOON: If you had to describe your own personal style in 3 words…

LAUREN: Relaxed, Simple, and Fun

KOKOON: Best part about being a Stylist for KOKOON? What have you gained since starting with KOKOON (besides super cute clothes)?

LAUREN: Besides a new wardrobe? Well, the clothes are a huge value. This is my ninth season — I still wear the clothes I bought the 1st season! I really love spending my time with a bunch of lovely women. I am a social person so the social aspect is great. Many of my customers are intimidated by the shopping experience at stores, so I really like helping women choose clothes and help them feel really good in the designs.

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KOKOON: Why KOKOON versus other direct sales?

LAUREN: You know, I love KOKOON — it fits my personal style. It is really easy to be a Stylist because it fits me. The price point is great and people love it! It is really easy to wear. I lot of women are intimated by boutique sizes too and KOKOON is just sized really well. My customers consist of  a wide range of women – I have a huge demographic — 30’s – 70’s — and it flatters every women’s figure!

KOKOON: What is your go-to outfit?

LAUREN: For me, I am a jeans girl with a heel! Jeans and a cute top.

KOKOON: What is your first “fashion” memory?

LAUREN: My mom — I grew up in the 70’s  and things were very bohemian, flowy. I remember trying on all her long hippy jewelry and dresses.

KOKOON: Worst fashion item ever bought? Best?

LAUREN: Worst — When I was in high school, I bought these Big Star big baggy jeans! Totally not flattering to my figure. They were the worst thing I’ve ever worn and I wore them a lot. That taught me at an early age that you need to dress for your own figure.

Best — My KOKOON Racer Back ruffle dress; it is the greatest dress! I’ve sold so many of them! I bought the blue, then the black, then the pearl because I loved them so much!


We had so much fun chatting with Lauren and learning all about her personal style and KOKOON journey!

If you’d like to learn more about becoming a KOKOON Stylist like Lauren, you can email us at tess@kokoon.net or go to our website.

To see the clothes in person in the Chicago area, email Lauren at laurenrabin1@comcast.net.


Best,

Tess Weinberg

Get Dressed...Evening Elegance!

There was a time when beautiful laces were manufactured in the US, and when I would go to New York to visit my fabric vendors, they would place calls to their factories in the Catskills to check on quantities for me. That was a long time ago. One by one, they went out of business and their intricate machinery was auctioned off and sent mostly to China. 

I have just a handful of these high quality laces left in the studio, and I don't part with them easily. I am attached.

So, when I wanted the perfect dress in which to celebrate my 50th birthday, I decided it was time to cut some of it up. 

This is the Black Widow Baby dress, and there was only enough lace to make about 25 units, so we made it a cut-to-order only piece. There's only enough lace to make a few more, and at $247, it is a downright steal, if I do say so myself.

   

 

 

Evening Elegance

1. Black Widow Baby Dress

2 | 3 | 4 


The dress has kind of taken on a life of its own.

After our beautiful model wore it at the photo shoot, I lent it to her the next day for her engagement photos. Along with the shoes posted above! If you ever need an absolute dream of a model, you should hire her!


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I lent it to my assistant for a wedding. 

I lent it to fashion author Fawn Cheng for her book launch.


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Fawn Cheng Laine Sou Weinberg - got so many "Wowzers" on the dress...thanks again. Someone said: It's the perfect dress for any occasion, a wedding, dinner, cocktails, travel, business...I kept thinking to myself she should make a commercial for the dress. She's right though, you hit a homer with this one. And it's comfy too!


I couldn't have said it better myself!

xo, 

Laine

 

KOKOON Stylist Highlight -- Ann O'Neal

Meet Ann O’Neal, our amazing Stylist from Raleigh, NC!

Ann grew up in Raleigh and so did her husband. After a year in Switzerland during high school, a semester abroad in France during college and a few years in Singapore and Bali, she decided to settle back into her Raleigh roots when she met her husband and got married. We interviewed Ann to  find out her “must-haves”, her “go-to’s”, and her fashion do’s and don’ts. Read below for our full interview with our fabulous Stylist, Ann O’Neal!

Ann and her lovely family!

KOKOON: How you were introduced to KOKOON?

ANN: Laura Sigmund – one of y’alls first sales reps. About 10 years ago – we had a mutual friend and I owned a hair salon and I kind of had the front room as a boutique and this friend of mine was like, “You should call Laura and she could come set up her KOKOON boutique without borders!” So I was a host for 3 – 4 years before becoming a Stylist.

KOKOON: Favorite hobbies, activities …etc…

ANN: Well, boats. I’m a boat girl. I love being on the beach and on the boat. I love to hike and bike. I’m happiest in a rural setting versus in a city setting. I love learning and going to museums. I like to cook and work out!

KOKOON: One KOKOON piece you can never live without?

ANN: Oh my god. I thought about this. I have what I call the “long sleeve cami” (KOKOON’s Ultra Tee). I wear it under everything. You can wear it by itself but it is great for layering as well!

KOKOON: If you had to describe your own personal style in 3 words…

ANN: Unique – I don’t like to look like everyone else — different than my daughter who wants to wear designer stuff and look like everyone else! I’m a little funky, hippy. Most people here are pretty conservative and tailored – I’m like, “oh, please”. I have an older sister and she said something to me like “wear a suit to a wedding!” I’m like, “I don’t own a suit! Who would wear a suit?” So… unique, hippy, comfortable, practical. I don’t like to bring my clothes to the dry cleaners. You have to wash your clothes. And I went my 35 year high school reunion and I had so many people say “You were the cutest girl there!” I was at a party the other day and a girl was like, “You always look so cute!”, and she is coming to see my KOKOON this week!

Ann and her friend in KOKOON and her KOKOON event!

Ann and her friend in KOKOON and her KOKOON event!

KOKOON: Best part about repping KOKOON? What have you gained since repping KOKOON (besides super cute clothes)?

ANN: I love meeting all these new people! — I love going to a party and meeting new people and making new friends. It is a fun social thing for me. And the clothes, of course. It’s not that much work, it is just fun!

KOKOON: Who is your fashion idol? Why?

ANN: Before I sold KOKOON – I grew up riding horses, I was never into clothes, I wore blue jeans and no make up, wore birkenstocks, totally earthy, and fashion was never my thing. Until I owned a hair salon and had to start looking kind of nice for work. So I have no clue, unless it could be Laine(KOKOON’s designer)! Laine is my fashion idol. She changed my life!

KOKOON: Why KOKOON versus other direct sales?

ANN: I had hosted some other parties. When I sold my business and closed the salon – I thought to myself, “now what are you going to do? I have never worked for anyone else but myself, now what?” I didn’t want to get a job, I didn’t want to work for anyone else. So, I started thinking about Laura Sigmund, and thought that what she does looks really fun. So I called her and asked “are there other companies that do this?” And she was like, “why don’t you rep KOKOON? We’d love more Raleigh reps.” So I called Laine and talked to her for more than an hour and it went great! I kind of looked at other direct sales companies but the benefits to the hostesses at KOKOON  were just so good! KOKOON is better to their customers. I wanted to work for someone is who better to their customers and the clothes are so cute. And of course after having worked for KOKOON now, I love that it is made in America, that its washable, that you get new things in every few weeks – to me it was no brainer! And now knowing the staff and the customer service – it blows everyone else out of the water!

Ann (left) in KOKOON with her mom (right) in KOKOON and Laine (middle)!

Ann (left) in KOKOON with her mom (right) in KOKOON and Laine (middle)!

KOKOON: What is your go-to outfit?

ANN: Always jeans. And that is what I love about KOKOON – all of the cute tops that go great with jeans, and they make me look cute versus boring.

KOKOON: What is your first “fashion” memory?

ANN: I remember when I was 14 living in Switzerland – I had a full length maxi denim skirt. I remember thinking,  “it is a step up from wearing jeans – it is a fancier jeans!”

KOKOON: Worst fashion item ever bought? Best?

ANN: Worst – this one cracks me up to this day – my friends even laugh about it. When I was in college we had a dance and I have no idea why I bought this outfit — I had these red taffeta capris and I had this white ruffly blouse trimmed in gold, buttoned to my neck. I looked like stinkin’ Napoleon. I can’t remember what shoes I wore but I wore them with white knee-high socks.

Best – I have 4 pairs of cowboy boots. I’ll wear ‘em with a dress. I’ll wear a black one-shoulder dress and black/red/tan cowboy boots and be like, “I am snazzin.” I like cool coats, too. I have a red leather jacket that I love. I am very lucky that I have a few vintage coats from the 50’s. True retro coats — cool, cool, coats.

 

We had so much fun chatting with Ann and learning all about her fashion journey!

If you’d like to learn more about becoming a Stylist of KOKOON like Ann, you can email us at tess@kokoon.net or go to our website.

To see the clothes in person in the Raleigh area, email Ann at aoneal.kokoon@gmail.com.

KOKOON Representative Highlight -- Tammy Rohde

Tammy Rohde — KOKOON’s 2013/2014 top selling Representative, grew up in Cheyenne, WY and currently resides in Phoenix, AZ with her family. We interviewed Tammy to find out her “must-haves”, her “go-to’s”, and her fashion do’s and don’ts. Read below for our full interview with our all-star Representative, Tammy Rohde!

Tammy and her lovely family!

Tammy and her lovely family!

KOKOON: How you were introduced to KOKOON?

TAMMY: So… it is interesting thinking back on it. Found it online – I wasn’t searching for direct sales, I was searching for cute clothes. I came across KOKOON dresses somehow. I was kind of looking for a new opportunity but wasn’t thinking direct sales. So I ordered KOKOON — 3 dresses — and I loved them! It all happened really quickly – I talked to Laine (KOKOON’s designer) a few days later.

Tammy in a KOKOON dress with her husband.

Tammy in a KOKOON dress with her husband.

KOKOON:What are your favorite hobbies, activities …etc..?.

TAMMY:Tennis, Yoga, Hiking, Skiing, and Reading – and being a Mom.

KOKOON:One KOKOON piece you can never live without?

TAMMY: I have so many — the cami’s and ultra tees. And this winter, the kanga poncho! A great AZ piece – you never need a coat but you need a sweater.

KOKOON: If you had to describe your own personal style in 3 words…

TAMMY: stylishly casual, and fun

KOKOON: Best part about repping KOKOON? What have you gained since repping KOKOON (besides super cute clothes)?

TAMMY: The cute clothes are a huge positive. But I would say, I think what it did for me was it gave me more confidence in my style. After having 3 babies, you get stuck in “mommyville” and it brought me out of that. It made me stylish again and made me want to care about what I was wearing. It gave me a fun way to do that. And it has given me a great chance to meet some wonderful women and people. But I think the biggest thing is that it has given me more confidence in my style.

KOKOON: Who is your fashion idol? Why?

TAMMY: Currently, Heidi Klum but growing up Cindy Crawford. But I think my mom (was my fashion idol) in a way, she was a very stylish lady and that had a huge impact on me.

Tammy, mid 1980’s in Italian Vogue with Cindy Crawford…Tammy was Cheyenne’s Miss Frontier Days! Note the multiple hair scrunchies in the side pony ;-)

KOKOON: Why KOKOON versus other direct sales?

TAMMY: I would say that I had never been interested in direct sales, so I would say that I never even considered a direct sales company. I only sell KOKOON because I love it and I live it. I wear it everyday. There is no way I could sell anything I didn’t love. It is a part of me now. There is not one thing I would consider selling besides KOKOON.

KOKOON: What is your go-to outfit?

TAMMY: Cowboy boots, skinny jeans, and a cute KOKOON sweater.

KOKOON: What is your first “fashion” memory?

TAMMY: I have a few! One that really stands out – I was like 6 years old and I really wanted a pink satin jacket and I bought it with my own money because I wanted it so bad. I had the pants and the jacket.

KOKOON: Worst fashion item ever bought? Best?

TAMMY: The worst – when I was in college, I had those short shorts with the greek letters on the a$$ — I didn’t have the butt for those. Those shorts combined with my t-shirts with my own shoulder pads I would put in them were the worst.

The best – I know! My KOKOON “Audrey” furry sweatshirt. I wear that all the time! It is my go-to statement piece. I get so many compliments.

 

Tammy in her KOKOON “Audrey” sweatshirt with her family.

Tammy in her KOKOON “Audrey” sweatshirt with her family.

We had so much fun catching up with Tammy and learning all about her passions and stylish fashion!

If you’d like to learn more about becoming a Representative of KOKOON like Tammy, you can email us at tess@kokoon.net or go to our website.

To see the clothes in person in the Phoenix area, email Tammy at kokoontam@comcast.net

 

Best,

Tess Weinberg

I Went Red!

Saturday I was honored to be a part of Minnesota's Red Dress Collection, a night of fashion and philanthropy raising money and awareness for women's heart health. 

Natalie in KOKOON. A twirl from Viking's Greg Jennings was icing on the cake.

Natalie in KOKOON. A twirl from Viking's Greg Jennings was icing on the cake.

This is a gala event that matches designers with local celebrities, and I was lucky enough to be paired with adorable WCCO anchor and reporter Natalie Nyhus. We hadn't met previously and we clicked immediately. If you're going to custom make a dress for someone, you just hope they appreciate your aesthetic and don't steer you towards fabrics or silhouettes that you wouldn't usually associate with your brand. Since KOKOON is all about comfortably feminine dresses, I wanted our red carpet look to reflect that, and Natalie was all for it.

Detail of the fabric and trim

Detail of the fabric and trim

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First fitting...worked beautifully!

First fitting...worked beautifully!

At the final fitting, we had to keep it under wraps until the runway show.

At the final fitting, we had to keep it under wraps until the runway show.

Since I was traveling a lot and Natalie has a busy work schedule, we were able to condense the entire process, from sketch to completed final dress in one week. Natalie brought a cameraman and did a behind the scenes feature for WCCO, which you can watch here!

Here are some highlights from this magical evening.

All models wore jewelry designed for the event by Realia by Jen.

All models wore jewelry designed for the event by Realia by Jen.

A champagne toast helped calm nervous energy.

A champagne toast helped calm nervous energy.

Fashion Stylist Hollie Mae with Minnesota Red Dress Collection founder and host, Carly Aplin.

Fashion Stylist Hollie Mae with Minnesota Red Dress Collection founder and host, Carly Aplin.

All the designer's sketches framed as gifts to the models.

All the designer's sketches framed as gifts to the models.

The Voice's Kat Perkins waiting backstage.

The Voice's Kat Perkins waiting backstage.

So happy to see Tim Navarro, who appeared on last season's Project Runway!

So happy to see Tim Navarro, who appeared on last season's Project Runway!

The WCCO team all did a great job of modeling!

The WCCO team all did a great job of modeling!

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And the runway show ended with Kat Perkin's powerhouse solo!

And the runway show ended with Kat Perkin's powerhouse solo!

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So grateful to have my handsome husband by my side!

So grateful to have my handsome husband by my side!

Surrounded by 2 beautiful ladies wearing one-of-a-kind KOKOON dresses!

Surrounded by 2 beautiful ladies wearing one-of-a-kind KOKOON dresses!

Our friends celebrating the 10th anniversary of their son's heart transplant that night! 

Our friends celebrating the 10th anniversary of their son's heart transplant that night! 

Such a fun experience and so glad to be a part of such a great cause.

See all the photos here. Photo credit to Rhea Pappas.